
VISION
We want everyone who plays with our toys, regardless of their age, to feel that spark of creativity, learn through this experience and simply have fun, as our toys aim to encourage the healthy development of our children.
We feel equally responsible for the future of the environment that we are living in, and so we make every effort to ensure we run a responsible and sustainable business.
SUSTAINABILITY MISSION
We identified three main areas of intervention:

Production process
Renewable energy and efficiency
Evaluate and eventually implement a more sustainable heating system.
Improve the light system to a more efficient and sustainable LED system.
Suppliers’ selection and improvement
Select suppliers aligned with our values and with technologies in the fields of environmental sustainability.
Facilitate and encourage a more sustainable logistic within our suppliers.
Towards zero waste
Eliminate Styrofoam from all our packaging replacing it with our Geomag Box.
Reduce waste production at any stage through the eco-conception of products and packaging.
Keep the production processes free from any type of dangerous substances to health and the environment.

Products
Circular approach
Progressive replacement of raw materials with more sustainable ones, preferring circular economy solutions.
Engineer new materials and production processes with a lower environmental impact.
Innovative packaging solutions
Increase the sustainability of both inbound and outbound packaging.
Keep looking for the most innovative packaging solutions.
Built to last
Build toys that can last generations.
Encourage the attitude of extending the life of the product.

People
Include and educate
- Continuous commitment to guarantee quality toys for the healthy growth of the individual, the discovery and development of the potential of each person’s talents, the promotion of inclusiveness as the basis of human relationships.
- Support disadvantaged people.
Respect workers
- Respect for human rights as a universal value and monitor that this also occurs within our supply chain (suppliers and customers).
- Commitment to ensuring a healthy working environment, where caring for the individual is central.
- Continued involvement of our team in environmental and social responsibility issues.
OUR JOURNEY TOWARDS SUSTAINABILITY
Our Sustainable
Development Goals
Sustainability Report 2022
#SCHOOLHEROES
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STORIES
Empowering girls of ‘nduje, episode 1: Father silvano ruaro also known as “mupe”
Empowering the girls from ‘nduje: father silvano’s voice The events of the last two years and even the last few months have highlighted more than ever the importance of the issue of access to education. We have seen it with the Covid emergency, during which millions...
Empowering girls of ‘nduje, episode 2: The boarding house project
Father Silvano really wanted to set up this project, most of all to give the Pygmy children the possibility of having a peaceful and decent existence in the boarding house. Until three years ago, the boarding house hosted about 55 children, the following year 105, and...
Empowering girls of ‘nduje, Episode 3: Father silvano: a force of nature
Father Silvano has had a lot requests from Pygmy families for their children to study in Nduje, more than he has been able to meet. He has become a true reference point among the Pygmy population. Everyone in Nduye now calls me "taté = grandfather", and what does a...
Scampia Jam episode 1: The other side of Scampia, a story of self-determination
This is Chiara’s inspirational story The stories from our School Heroes continue to guide and stimulate us in our choices, actions and thoughts, today more than ever. They are willing to give their all, their enthusiasm, their skills and a touch of foolhardiness to...
Scampia Jam episode 2: Learning the art of being together (through play)
Chiara is studying for a Masters in Music and Development and so decided to go to Scampia and help out, taking her skills, sensitivity and empathy with her. She was invited by Eraldo Cacchione who runs the Pastoral Centre of the neighborhood: ”These children need...
Scampia Jam episode 3: Bridging inequality
It is becoming increasingly obvious that in Italy the Covid emergency has exacerbated the inequalities that were already present. Before the pandemic, school education for most Italians was considered a long-acquired right and often taken for granted, but today the...
Mato Grosso Episode 1: Mato Mrosso calls. Margherita responds
Margherita, driven by a passion for teaching, decided to put her life in Milan on hold for a year and leave for Lima in Peru, where people like her really do make a difference. Who is Margherita? Margherita is a young primary school teacher at the German School in...
Mato Grosso Episode 2: The dream. The mato grosso school
Mato Grosso has revolutionised the lives of both the younger children and also the older ones who still live in the Puericultorio and who at weekends now take part in youth club activities and community life. The dream of the volunteers of Mato Grosso is to be able to...
Mato Grosso Episode 3: educating through experience and empathy
The children who arrive at the Puericultorio have often been abandoned. They are scarred and suffer from deep emotional gaps.The children’s home provides a system that works well as close proximity to the volunteers, 24 hours a day, means they can placate the young...