On show at the museum


The V&A Museum of Childhood in London has reserved a special place for one of our Geomag creations: a magnetic reproduction of Big Ben.

The London museum has devised a journey of exploration through its exhibits, which consist of different examples of child-size culture. Naturally, toys play a major role in this. The Geomag construction system has been recognized as an example of a recreational activity that allows children to discover the world through practical experience: the same concept that inspired our inventor, Claudio Vicentelli, whose name is quoted in the text that accompanies the construction.